Welcome to Old America, famous for its great events, innumerable opportunities and of course the old but surprisingly stylish and strong Lee jeans. We say jeans but think Lee; say Lee, and subconsciously think jeans. And of course our thoughts about the jeans are inextricably linked to the era which spawned them. So naturally the entire site is impeccably done in the style of American Retro – soft pastel tones, styled photography and illustrations. Every detail in the design reminds one of the old ragged jeans. Bearing all of this in mind separately, I will start my review of the site by listing its advantages and disadvantages.

美國(guó)歷史上曾經(jīng)發(fā)生過(guò)很多大事件，也曾經(jīng)出現(xiàn)了很多震驚世界的發(fā)明，這篇文章介紹產(chǎn)生于美國(guó)、享譽(yù)世界的牛仔品牌：Lee jeans。我們說(shuō)到牛仔，就會(huì)想到Lee；說(shuō)道Lee，潛意識(shí)里會(huì)想到牛仔。當(dāng)然，我們會(huì)自然聯(lián)想到出售Lee牛仔服裝的商店、網(wǎng)站。Lee網(wǎng)站完全根據(jù)美國(guó)風(fēng)格設(shè)計(jì)，包括柔和的語(yǔ)調(diào)、有特色的照片以及說(shuō)明，每一個(gè)細(xì)節(jié)都使人聯(lián)想到Lee牛仔。下面根據(jù)網(wǎng)站特點(diǎn)，我會(huì)逐步介紹其優(yōu)點(diǎn)與缺點(diǎn)。

I'm not a monster, though I work at (you know where), and that's why I'll start with what I like about this site:

盡管我對(duì)網(wǎng)站設(shè)計(jì)有點(diǎn)研究，但并不是權(quán)威專(zhuān)家，所以我從網(wǎng)站的優(yōu)點(diǎn)開(kāi)始談起。

Cohesiveness of design - the entire site is done in one style, from the font to the illustrations

設(shè)計(jì)的連貫性——從字體到說(shuō)明，網(wǎng)站保持一種風(fēng)格。
Branding - the site calls to mind subconscious associations and other connections with images of the brand itself

品牌——網(wǎng)站的所有內(nèi)容，都可以使人想起Lee品牌。
Consistency of look and feel - practically all of the sites in the Lee family have their own unique design but at the same time give the same atmosphere of reliability and quality, which are the main features of the brand

外觀的一致性——所有網(wǎng)站（Lee family）設(shè)計(jì)各具特色，但都可以給人可靠感、信賴(lài)感。所有品牌都應(yīng)該具有這種特征。
Clarity of purpose - the site demonstrates clear cut delineation of ages and sizes bearing in mind the target audience, on whom it is oriented.

Open links - It was a big surprise for me to discover that Lee brand has 10 other sites, which are dedicated to various small tasks, like www.leelocator.com which serves to detect the local stores of the company. These sites and some others, by the way, regularly appears in the left bar though they are not identified in any way and looks like all the other inner links. I think that notifying users before they will leave the site would be a good idea. Check the four links in the “Browse Lee Products” section, all of them leads to the four different sites.