淘寶網(wǎng)上添加商品到購物車時，彈出窗口顯示購物車?yán)锩娴臓顟B(tài)。

 
淘寶網(wǎng)購物車

不結(jié)賬，繼續(xù)購物的時候，淘寶不給任何購物車狀態(tài)提示，除非你點擊頂部購物車鏈接或者再次添加寶貝到購物車，才能知道購物車?yán)锩娴降子卸嗌贃|西、要花多少錢。

當(dāng)當(dāng)網(wǎng)上在商品頁面點擊購買后直接進(jìn)入購物車，不結(jié)賬，繼續(xù)瀏覽，會發(fā)現(xiàn)在當(dāng)當(dāng)網(wǎng)頂部有購物車狀態(tài)提示有多少個商品在購物車?yán)锪耍遣桓嬖V你總共多少錢。
 

當(dāng)當(dāng)網(wǎng)購物車帶著走

altrec上添加商品到購物車的時候，頂部動態(tài)打開窗口給出細(xì)節(jié)提示。

 
altrec的購物車提示

關(guān)閉后縮小為簡單的購物車狀態(tài)提示，信息包括物品數(shù)目、總金額。繼續(xù)瀏覽購物時，購物車狀態(tài)提示一直跟隨，并且一直提醒免運費。
 

altrec的購物車站臺跟隨

當(dāng)當(dāng)網(wǎng)與altrec.com的這種跟著用戶走的購物車叫做Perpetual shopping carts，（不知道學(xué)名叫什么，我把他叫做隨身購物車，或者貼身購物車？）根據(jù)Marketing Sherpa的調(diào)查64%的在線零售商認(rèn)為這種購物車對于提高轉(zhuǎn)化很有幫助，而且altrec.com這種高級的購物車狀態(tài)跟隨比當(dāng)當(dāng)?shù)倪@種簡潔版效果要好。

Perpetual shopping carts: these come in a variety of ‘flavors’ and not all are created equal. The data is limited, but it appears that carts which ‘ride along’ with the shopper as they move through the site have a significant impact on conversion. This varies by the type of perpetual cart. Some simply show a dollar total that changes dynamically with purchases, while others may show some or all of the following; product details, thumbnail images, estimated shipping costs and recommended accessories/related products. While 38% of our sample employ some version of the perpetual cart, the vast majority fall into the simpler category, which has a positive but lesser effect than the enhanced versions.

同樣在MarketingSherpa的2009 Ecommerce Benchmark Report里面，分析師和營銷人員都認(rèn)為Perpetual shopping cart對于減低購物車放棄率有很好的幫助。

Shopping-Cart Abandonment

電子商務(wù)網(wǎng)站要提高轉(zhuǎn)化率，流程里外優(yōu)化都重要。誰對這方面有研究的？歡迎分享、探討下。

原文：http://blog.gexiaofei.com/shopping-carts/