15 Tips for designing a successful web site:

成功設計網(wǎng)站的15條建議：

(1) The main page of your web site should load in 8 seconds or less with a 56K modem.
According to two recent surveys, conducted by Forrester Research and Gartner Group, ecommerce sites are losing $1.1 to $1.3 billion in revenue each year due to customers click- away caused by slow loading sites. If a page takes too long to load, your potential customer will not wait. Ultimately costing you business.

（1）在利用調制解調器上網(wǎng)的情況下，網(wǎng)頁應該保證下載時間少于8秒鐘。Forrester研究中心以及Gartne研究中心近來的兩項調查顯示，頁面下載速度慢，導致網(wǎng)站每年造成11-13億的經濟損失，流失大量消費者。如果網(wǎng)頁下載時間太長，潛在消費者就會流失。

(3) Be cautious when selecting your background and text colors. Busy backgrounds make text difficult to read and draw the attention away from the text. Always be consistent with your background theme on each page of your site. Your site should be nicely organized and uniform throughout. Keep in mind, colors affect your mood and will have an affect on your visitors as well. Bright colors such as yellow and orange, cause you to become more cheerful or happy, while colors such as blue and purple have a calming effect. Dark colors such as brown and black have a depressing effect. A good rule of thumb would be to use colors based upon the type of effect you're trying to achieve.

（3）謹慎選擇網(wǎng)站背景、文本顏色。復雜的背景顏色，會使文本難以閱讀，會分散用戶對于文字內容的注意力。網(wǎng)站所有網(wǎng)頁的背景應該一致；網(wǎng)站內容安排應該有條理，形式應該統(tǒng)一。請記住，顏色會影響到網(wǎng)站訪問者的情緒，比如說，類似于黃、橙等明亮顏色，可以使人產生興奮感；而類似于藍、紫等顏色，可以使人產生平靜感；類似于棕、黑等暗色會使人產生壓抑感。設計網(wǎng)站時，根據(jù)網(wǎng)站所要達到的目的，選擇相應的顏色。

(4) Use minimal animated graphics. These can be very distracting and can cause your page to look unprofessional. In addition, animated graphics cause your page to load more slowly. Fancy graphics won't make the sale.

（4）盡量減少使用動畫圖片。動畫圖片會分散網(wǎng)站瀏覽者的注意力，會使網(wǎng)頁顯得業(yè)余。此外，這種圖片會增加下載時間。怪異的圖片不會增加網(wǎng)站銷售量。

(5) Your main page should specifically let your visitors know exactly what you're offering. How many times have you visited a site and never figured out exactly what they were selling? If your potential customer can't find your product or service, they definitely won't waste a lot of time looking for it. They'll go on to the next site and probably never return. They're visiting your site for a specific purpose. They want something your site offers. Whether it is information, a product or service.

（5）網(wǎng)站主頁應該能夠說明網(wǎng)站內容。有些網(wǎng)站并不能為用戶清楚地解釋網(wǎng)站的銷售內容，你是否登錄過這樣的網(wǎng)站？如果潛在消費者沒有發(fā)現(xiàn)所需的產品或服務，他們肯定不會浪費時間繼續(xù)尋找，他們會登錄其它網(wǎng)站，并且可能從此不再登錄這個網(wǎng)站。網(wǎng)站訪問者登錄網(wǎng)站都有自己的目的，他們希望網(wǎng)站提供信息、產品或者服務。

(6) Try to avoid placing banner exchange banners at the top of your page. These can instantly take your customers or even be indexed by search engine robots. Limit the number of banners on your site to no more than two per page. One is ideal.

（6）網(wǎng)頁頂部盡量避免出現(xiàn)橫幅。橫幅可以立即吸引用戶的注意，或者立即被搜索引擎做索引。每張網(wǎng)頁的橫幅數(shù)量控制在2個之內，一個最好。

(7) Always, include your contact information on each page of your site and try to reply to all comments and suggestions within 48 hours. This will help promote good business relationships. Your business relationships are the key to your success.

（7）網(wǎng)站所有網(wǎng)頁出現(xiàn)聯(lián)系信息，并且確保在48小時之內回復所有的評論和建議。這樣可以形成良好的業(yè)務關系，保證網(wǎng)上業(yè)務的成功。

(8) ALWAYS check and double-check your site for spelling errors and make sure your images and links are all working properly. If you have several errors, this will make your site appear to be unprofessional. If you are designing your site using an HTML editor, use spell check. Proper grammar is also very important. If you've been out of school for a while it's probably a good idea to refresh your memory. Visit any of the following sites for a crash course in writing and grammar.

（8）確保網(wǎng)站不會出現(xiàn)拼寫錯誤，圖片與鏈接都能有效運行。如果出現(xiàn)上述錯誤，網(wǎng)站就會顯得很業(yè)余。如果利用HTML編輯器設計網(wǎng)站，可以檢查拼寫錯誤。你要選擇適當?shù)某绦颍绻麤]有太多經驗，你最好溫習以前學習的內容。你可以瀏覽以下網(wǎng)站，迅速掌握書寫、語法設計方法。

(9) Design your site to be easily navigated. Place your navigation links together at the top, bottom, left or right side of the page. Use tables to neatly align your links. If you are planning on using graphic buttons to navigate your site, keep in mind that with each graphic you add to your page, it will take that much longer for your page to load. If you only have a handful of navigational links, using graphic buttons will be fine. If you have over six links, it would be wise to simply use text links to keep your load time down.

（9）網(wǎng)站導航內容簡單。導航鏈接放置在網(wǎng)頁頂部、底部、左側或者右側，你可以利用表格進行設計。如果你打算利用圖片按鈕進行導航，那你需要了解網(wǎng)頁下載速度會因此而變慢。如果導航鏈接很少，你可以使用圖片按鈕；如果導航鏈接超過六個，最好使用文本鏈接。

(10) If you must use frames, use them sparingly. Frames, if not properly used, can make your site look unprofessional. Avoid making your visitors have to scroll from side to side to view your content. This can be very irritating and cause your visitors to leave. If you must use frames, offer your visitors a choice. Frames verses No Frames.

（10）如果必須使用框架，盡量節(jié)儉利用?？蚣苋绻\用不恰當，會使網(wǎng)站顯得不專業(yè)。避免訪問者利用滾動條瀏覽網(wǎng)站內容，否則他們可能會因此而離開。如果必須使用框架，為用戶提供兩種選擇：框架或者無框架。

(11) Try to keep the number of clicks required to get from your main page to any other page on your site down to four. Keep in mind, your visitors may enter your site from pages other than your main. Always have good navigational links on every page and place your company logo on each page.

（11）確保網(wǎng)站訪問者在四次點擊之內，從其它網(wǎng)頁進入網(wǎng)站主頁。很多網(wǎng)站訪問者并不是通過網(wǎng)站主頁進入網(wǎng)站，所以網(wǎng)站所有網(wǎng)頁必須具備好的導航鏈接，并且所有網(wǎng)頁中出現(xiàn)公司logo。

(12) If you must use Java on your site, use it sparingly. Offer your visitors a choice. Java verses No Java. Java can be slow and has a tendency to crash browsers. Try to avoid using those pop up boxes asking for your visitor's name, etc. Those pop up messages are very unprofessional and can be very frustrating to your visitors when they're trying to view your site.

（12）網(wǎng)站盡量減少使用Java。如果必須使用，確保為用戶提供兩種選擇：Java或者非Java。Java會減慢瀏覽器呈現(xiàn)網(wǎng)頁的速度，會與瀏覽器發(fā)生沖突，所以盡量避免使用彈出框，詢問訪問者姓名。這些彈出信息非常不專業(yè)，會影響網(wǎng)站訪問者的瀏覽。

(13) Do not set sound to "autoplay" when someone visits your site. This can be very distracting.

（13）避免設置“自動播放”的音響，這樣會分散用戶的注意力。

(14) All web browsers are not created equally. View your site through different browsers and screen resolutions so you will see how your visitors will view your site. Visit:

（14）不同的瀏覽器、分辨率狀態(tài)下，網(wǎng)站的外觀會不同。你可以登錄以下網(wǎng)站，進行網(wǎng)站檢測：

- NetMechanic - Provides a variety of free services for your web site including; browser compatibility testing, graphic file size reduction, link check, HTML check, load time check, spell check and more.
- Netmechanic.com

Netmechanic.com提供許多免費服務，包括：瀏覽器兼容性測試，圖片文件尺寸縮減，鏈接檢查，HTML檢查，下載時間檢測以及拼寫檢測等等。

(15) Continually add new content to your site. Give your visitors a reason to keep coming back.

（15）網(wǎng)站不斷增添新內容，吸引訪問者回訪。

* Design a quality e-book to give to your visitors. It's not as difficult as it sounds. If you can create a web page, you can create an e-book. The focus of your e-book should compliment your web site. Simply write about your passion. If your passion is sales, then you could share some of your knowledge and experience by designing your e-book to provide a complete sales training guide. If your passion is home based business, you could write an e-book about how to start your own home based business. If you're writing about your true passion then you shouldn't have any trouble coming up with something to write about. For further information on e-books, read the article entitled, "How to Create an E-book and Drive Massive Traffic to Your Site by Giving It Away."

If you'd rather not write your own e-book, here's a list of sites where you can pick up some free e-books to add to your site.

如果不希望編寫電子書籍，你可以摘取以下網(wǎng)站的電子書籍，添加到你的網(wǎng)站中。

- Web-Source.net
Web-source.net

- Book Locker
Booklocker.com

- LD Publishing
Ldpublishing.com

* Provide your visitors with quality, informative articles. Everybody loves free information. It's the top-selling product online, so use it to your advantage. Write your own articles or you can pick some up at the following sites:

網(wǎng)站為訪問者提供高質量、有指導性的文章。人人都喜歡免費信息，這是網(wǎng)上最暢銷的產品，所以你可以設置更多免費信息。你可以自己編輯文章或者從以下網(wǎng)站中截取相關內容：